6 Women on the Ups and Downs of Buying Watches

Women’s relationships with mechanical watches have fascinated the Swiss watch industry for at least 20 years. During the lockdowns of the early pandemic, however, the conversation about what women want, and how they are evolving as collectors, went into high gear. A big reason for that was the obsession with social media, which lured scores…

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Brands at Watches and Wonders Geneva Look for Sales

During the past seven days, about 50,000 visitors — industry representatives, members of the public, reporters and influencers — had been expected to walk the carpeted corridors of Watches and Wonders Geneva, considering new designs from the 60 luxury watch companies exhibiting there. Talk has been of an industry battling to reinvigorate consumer confidence after…

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Benrus Watches Is Revived by U.S. Investment Group

In the 1960s Benrus was one of America’s largest watchmakers, producing about a million watches a year. It made the huge clock that kept time at Pennsylvania Station in New York City, supplied watches to the U.S. military and had its timepieces worn by President John F. Kennedy, Steve McQueen, Charles Lindbergh and Babe Ruth….

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Watches and Wonders Geneva Opens With 60 Brands

The mood is expected to be cautious this week as 60 watch brands gather for the fourth annual edition of Watches and Wonders Geneva, the luxury watch industry’s only major fair. Industry data shows that makers have been struggling to attract buyers, with 2024 sales declining at all but a few brands. But watchmakers have…

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Watches to Match Your Holiday Sweater

“The holidays are meant to be a special time when you bring out your Christmas sweater — and why not your special watch?” asked Summer Anne Lee, a fashion historian and adjunct instructor at the Fashion Institute of Technology in New York. “Seasonal watches are not over-the-top like the ugly Christmas sweaters,” she said. “But…

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