Robert Shapiro, Who Made NutraSweet a Household Name, Dies at 86
Robert B. Shapiro, a brash former law professor turned corporate executive who performed a marketing miracle by branding aspartame as the sugar substitute NutraSweet and making it a household name that consumers demanded in thousands of products, died on May 2 at his home in Chicago. He was 86. The cause was pancreatic cancer, his…
